We posted this on our Ferrari blog, but figured it was worth a post over here as well. Sure, it’s a commercial – but it’s cool and thus we’re gonna regurgitate on CSC.Â In case you’ve been under a rock for the last few years, Shell holds an annual Eco-marathon challenge that organizes some of the world’s most intelligent designers to build cars that go a very long way on a very little amount of fuel.
It’s done in partnership with Ferrari, and is great for the environment, F1 racing and the world in general. It’s great for car companies, because they’ll find new ideas and more paths to innovation. It’s great for mother nature and those global warming activists. They call it ‘the fastest, furthest and everything in between‘
This is perhaps the coolest Shell ‘commercial’ we’ve ever seen, and it clearly demonstrates Shell’s commitment to hosting the annual Eco-marathon challenge. This event highlights Shell’s technical partnership with Ferrari and brings many of the world’s smartest people together to design vehicles that run farther than ever, on the smallest amount of fuel.
Follow along as Shell’s involvement with the fastest, furthest and everything in between, clearly a fitting title. Did you know that one of these cars went 3,300 kilometers on the equivelant of 1 liter of fuel? That’s friggen amazing. Enjoy the video.