Tata is looking to extend their luxury business. In order to accomplish this they will be bringing back the Daimler luxury brand. Tata has secured the rights to Daimler – which is part of the Jaguar-Land Rover purchase.
Tata assumed numerous brands in the deal, including the rights to produce cars under the name Daimler. These super-luxury cars from Tata could reach for a level currently occupied by other manufacturers. There’s not much of a chance â€” or need â€” to move Jaguar, as a brand, into theluxury level, but it wouldn’t be hard for the company to follow the model of Mercedes-Maybach, VW-Bentley and BMW-Rolls Royce.
Posted Under: Cool Cars