Rich Americans Love Porsche The Best

Written by tonks on June 3, 2008

2008 PorscheThe Luxury Institute decided to take a survey to determine which automaker brands Americans preferred the most. They surveyed 1,642 affluent Americans and most of them seemed to agree that Porsche was the best choice out of the whole bunch. Those in the survey make close to $349,000 per year and were surveyed for customer quality, service, and exclusivity. Porsche received high marks for its uniqueness in the marketplace, as well as for the company’s strong focus and attention to detail.

Lexus and Mercedes rounded out the top three, with Lexus achieving the highest overall purchase consideration and Mercedes receiving demerits for its past ownership of Chrysler. BMW finished in fourth place, due in part to Bimmer fans’ displeasure over the brand’s styling and overly complicated tech like iDrive.

Japanese automakers scored highest with regards to customer satisfaction, with Lexus, Acura, and Infinity landing in the top three overall. Cadillac, which was ranked first in customer satisfaction last year, fell into a tie for fourth place in this year’s survey. Lincoln was deemed to have the least desirable brand status in the survey, as Ford’s luxury arm finished dead last in the field of 12.

Posted Under: Porsche,Supercars

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