Porsche And Audi Ready To Expand Dealerships

Written by tonks on November 5, 2007

Porsche And Audi LogosAudi and Porsche are making plans to close the gap in the market by expanding their dealerships. Their goal is to push out the other competitors with their brand new supercars and now with their new showrooms that will be popping up everywhere.

Audi sales chief Ralph Weyler wants to bring the number of showrooms to 3,000 worldwide by 2011 at the latest from a current level of 2,700, he told German magazine auto motor und sport. This would bring the number of Audi showrooms on par with rival BMW – which has no plans at present to increase its number of sales points past 3,000.

“We need this density in order to achieve our targeted sales of 1.5 million vehicles (annually),” he said in an interview with the magazine that hits stands on Wednesday.

Porsche, whose consistent profitability shows no signs of weakening, also plans to expand from its dealer network to 700 from 650 in the next decade. Although another 50 dealers doesn’t seem like a large push, it’s the strategic placement of those dealers in emerging markets like China and India that will boost Porsche sales.

“We want to continuously expand our current network of 650 dealers to more than 700 in the coming 10 years, mainly in growth markets like China, India and Russia,” Porsche sales chief Klaus Berning was quoted as saying.


Posted Under: Audi,Porsche

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