Maybach Blends With Mercedes

Written by tonks on September 24, 2007

Maybach LogoWhen it comes to the future of Maybach we don’t know what will happen. Mercedes seems to be taking it to new levels and people aren’t so sure that these ideas will fly very well with the consumers.

Like why they would drop over $300-large on a tarted-up last-gen S-Class, Maybach dealers in the U.S. may be asking if it’s smart business. According to Automotive News, M-B originally intended to sell 500 Maybachs each year from the over 70 dealers spread throughout the U.S., with each of them required to drop over $500k on a special “studio” where well-to-do shoppers could individually customize their ‘Bach. But the results since the brand’s launch in 2003 have been less than stellar, with only 778 vehicles finding homes over the last three-and-a-half years.

The question posed by A.N. is whether or not Mercedes will blend the premium brand into its lineup, making an uber-Benz, or if it will continue to run as a separate marque altogether. Discriminating buyers are already voting with their wallets, and as such, the future of Maybach may be up in the air.


Posted Under: Cool Cars,Maybach,Mercedes

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