It’s always funny when an automaker, that we don’t know much about, makes an important announcement that everyone hears but doesn’t pay attention to. Than a few weeks later they show us even more and explain it to us again and by than we have seen most of the product and have fully grasped the concept that we are all excited and can’t wait to get our hands on it. That is what happened here with the new Fisker Automotive.
The companies, Fisker Coachbuild LLC and Quantum Fuel Systems Technologies Worldwide, both located in Irvine, will form a joint venture to design, build and market the car, said spokeswoman Cristina Cheever. The new company will be called Fisker Automotive. Its plug-in hybrid will team an internal combustion engine and a battery-based electric drive system that can be recharged from the commercial grid via common 110-volt household current. Plug-ins could be just the thing to satisfy car buyers looking for relief from high gas prices, and for auto companies facing the possibility of much tougher fuel- economy standards from the federal government.
The new vehicles would handily outperform the 8-mile all-electric range Toyota is promising for its next-generation Prius plug-in hybrid, a 2009 model. Design and technology development for the Fisker plug-in are underway and a working preproduction prototype will be unveiled in January at the 2008 Detroit Auto Show, Cheever said.
The car, to be designed by Fisker Coachbuild, would sell for under $100,000 and plans call for initial annual production of 15,000 vehicles, Cheever said. Whatever the price, suddenly, the plug-in hybrid market looks crowded and we are eager to see what is coming next.
Posted Under: Supercars