Bertone Preparing For Limited Production Of BAT 11
Monday, August 4th, 2008
Many thought that Bertone was going to go under. Bertone is a famous design house in Europe -which lost all of its contracts and was going into bankruptcy protection. Yet, they are far from over.
Bertone is re-emerging, more streamlined and ready to get back to business. The manufacturing division, heavy with overhead, was stripped away from the styling studio, which is still owned by the Bertone family but operated independently. And its new business development director is keen to get the design house back on track.
Bertone is considering to open up additional field offices away from Italy to get in on the local action. The company is in the process of setting up shop in China, and has its eyes set on India and Detroit next. To mark its resurgence, Bertone is also considering putting the BAT 11 into limited production.
The Alfa 8C-based concept car was shown near the Geneva show last March after conflicting reports of its cancellation, and is now headlining the Meadow Brook Concours d’Eleance. If Bertone can get enough orders in place beforehand, the company would consider a small run of 25-50 examples. In the meantime, it’s going to focus on rebuilding its reputation and on the 20 design projects it currently has under way for automakers in Europe and China, as well as shipyards and aerospace companies.
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