Even though the 2009 Lincoln MKS is not due to be released for another two months Ford has stated that they have already received 8,600 pre-orders. The MKS is getting so much interest due to its new design and interior as well as all of the high-tech gadgets that come with it.
Of course Ford’s marketing team deserves some credit, too. They began their work announcing the sedan’s starting price of $37,895 way back in November during the L.A. Auto Show, then followed up by giving would-be customers early access to a build and price tool on the Lincoln website. The marketing team is also reportedly training dealerships to be knowledgeable about the MKS months ahead of the usual timetable, which has helped salesmen secure preorders for the vehicle sight-unseen.
Preorders traditionally happen for high-end trim levels of a model, and the MKS is no different. Sixty-five percent of the 8,600 preorders have been for the high-end “Ultimate Package,” which includes features like 19-inch rims, a THX audio system, and navigation system with Travel Link. An MKS with the Ultimate Package goes for $44,180, which means Lincoln’s making some money on the MKS before it even shows up for work.
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